2018 marked a significant turning point for Breitling. Under the newly appointed CEO Georges Kern, the brand underwent a substantial rebranding and product overhaul. This period saw the introduction of several key collections and models that redefined Breitling's identity and cemented its position in the luxury watch market. While Breitling continues to innovate and release stunning new timepieces, exploring the 2018 releases offers valuable insight into the brand's strategic direction and the enduring appeal of these now-classic designs. This article will delve into the significant 2018 Breitling models, examining their features, design philosophies, and lasting impact on the brand's legacy. We'll also place them within the broader context of Breitling's exclusive collections and consider their position relative to newer releases, including the 2023 Avenger series and the latest Breitling models.
Breitling's Exclusive Collections and Models: Setting the Stage for 2018
Before diving into the specifics of the 2018 releases, it's crucial to understand Breitling's established collections. The brand has a rich history, boasting iconic lines like the Navitimer, the Chronomat, and the Avenger, each with its own distinct character and loyal following. The Navitimer, with its instantly recognizable circular slide rule bezel, has been a cornerstone of Breitling's identity since its introduction in 1952, appealing to pilots and aviation enthusiasts. The Chronomat, known for its robust construction and versatile functionality, has catered to a wider audience, emphasizing sporty elegance. The Avenger line, characterized by its rugged design and high performance, targets those seeking a tool watch capable of withstanding extreme conditions.
These established lines provided a foundation upon which the 2018 models were built. Georges Kern's vision involved streamlining the brand's offerings, focusing on core collections, and injecting a renewed sense of modern elegance while maintaining Breitling's heritage. The 2018 releases exemplified this strategy, demonstrating a commitment to both tradition and innovation.
The Navitimer 8 Family: A Modern Interpretation of a Classic
The most significant launch of 2018 was undoubtedly the Navitimer 8 collection. This family of watches represented a bold reimagining of Breitling's iconic Navitimer, incorporating a more streamlined and contemporary aesthetic while retaining the essence of its legendary predecessor. The Navitimer 8 wasn't a direct replacement but rather a complementary line, appealing to a broader audience while preserving the Navitimer's legacy.
Within the Navitimer 8 family, several key models were introduced:
* Breitling Navitimer 8 B01: This flagship model featured Breitling's in-house Manufacture Caliber 01, a highly reliable and robust movement known for its precision and power reserve. Its classic design, incorporating a clean dial and elegant case, showcased Breitling's commitment to sophisticated timekeeping. The pricing for this model in 2018 varied based on material and strap choices, typically falling within the higher end of the Breitling price range.
* Breitling Navitimer 8 Unitime: This world-time complication was a standout piece, allowing for the simultaneous display of time in multiple time zones. Its innovative design and functionality made it a highly sought-after model, appealing to frequent travelers and those with international connections. The price reflected its complexity and sophisticated mechanism.
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